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Addressing Concerns about Adoption

Checklist for Study or Intervention Planning

Click here for a Checklist for Study or Intervention Planning.

Ways to Address Reach in Efficacy and Effectiveness Studies

During Efficacy Trials (Phase III Research), do these things to address Adoption:

  • Have potential adoptees assess fit of prototype intervention to their setting.
  • Include "proxy measures" of adoption—such as participation among those staff members of a system who will participate in the study.

During Effectiveness Trials (Phase IV Research), do these things to address Adoption:

  • Assess willingness of stakeholders from multiple settings to adopt and adapt the program.
  • Report on representativeness of settings, participation rate and reasons for declining.

Common Challenge Encountered in Evaluating Health Behavior Interventions and Remedies

Program not ever adopted or endorsed — or only used in academic settings might be remedied by doing these things:

  • Involve potential adoptees (real world) settings beginning with initial design phase.
  • Approach a representative or broad group of settings early on when you can still revise the intervention.

Questions to Ask about Adoption when Evaluating Health Promotion Programs and Policies

  • What percent of settings and intervention agents within these settings (e.g., schools/educators, medical offices/physicians) were excluded?
  • What percent of settings and intervention agents within these settings participated?
  • How representative were eligible settings and intervention agents?

Questions to Ask and Ways to Enhance Overall Impact

The Questions

  • What percent of the target settings and organizations will use the intervention?
  • Will organizations having underserved or high-risk populations use it?
  • Does program help the organization address its primary mission?

Possible Ways to Enhance Dissemination

  • Conduct formative evaluation with adoptees and non-adoptees
  • Recruit settings that have contact with target audience
  • Provide different cost options and customization of intervention
  • Develop recruitment materials outlining program benefits and required resources

Guidelines and Multi-level Strategies to Enhance Dissemination and Public Health Impact

Individual Target Level

  • Elicit consumer demand
  • Publicize status of various organizations

Delivery Site or Organization Level

  • Provide flexible program that can be customized
  • Provide optional components or modules
  • Present data on cost effectiveness

Systems or Network Level

  • Make the intervention a top priority for system
  • Release or remove other competing demands
  • Do a trial adoption

Calculating Adoption

Click here to use the adoption calculator.

Addressing Other Elements

Click on other elements listed below to access related resources.

K-State Reasearch and Extension Community Health Institute
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